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Find everything for a sustainable and trendy lifestyle at Supergoods Ghent

A shop that only sells 100% ecological brands? That's Supergoods Ghent!

Tonny Van Bavel and Anne Hilden first founded Supergoods Mechelen with fairness and 100% transparency of the trendy brands as their guiding principles. In order to end up in Supergoods as a sustainable clothing brand, it has to meet certain conditions. For example, the entire range must consist of organic or recycled materials, and the production process and working conditions must be certified or manufactured in Europe. Supergoods also selects their body and skincare products according to the same conditions. In this way, Supergoods wants to offer sustainable alternatives in all areas to its customers.

Supergoods Ghent fits perfectly with the Ghent allure. Olga Van Genechten opens Supergoods' franchise in Ghent on the Brabantdam in 2016. Here, as well a shop full of responsible clothing and accessories. Olga dreamed for a long time of her own boutique with contemporary honest clothing in Ghent. After her Master in Fashion she gained a lot of experience in the sustainable fashion sector. She was active behind the scenes at Fair Fashion Fest Ghent and at Rank A Brand, an initiative that charted the sustainability of brands but ceased to exist in 2019. Olga is always there to offer you a thorough explanation about the origin of your clothes!

Supergoods Ghent is very down-to-earth and even a little alternative. The shop is a place for those who want to immerse themselves in sustainable fashion. Here you can be surrounded by everything eco, fair and trendy!

Our brands

Cîme
Ethically Made
Ethically Made in Europe
Ethically supports a charity
Planet friendly 80% of the brand is Organic
Planet Friendly: 100% biodegradable materials
Planet friendly no microplastics
Planet Friendly No harmful Chemicals are leaching
Vegan part of the collection is vegan
Animal friendly - no animal testing
Short Supply Chain Made in Benelux
Short Supply Chain Made in Western Europe
Short Supply Chain Made Local to Headquarters
Transparency 50%: through storytelling
Ik Koop Belgisch
Brava Fabrics
Ethically Made
Ethically Made in Europe
Ethically or handmade by artisans
Planet friendly 100% Organic
Planet Friendly Sustainable Forestry
Planet friendly no microplastics
Planet Friendly No harmful Chemicals are leaching
Vegan
Circular Easy to Recycle Materials
Short Supply Chain Made in Western Europe
Short Supply Chain Made Local to Headquarters
Slow Fashion Seasonless
Transparency 50%: through storytelling
Organic Basics
Ethically Made
Planet friendly part of the collection is organic
Planet Friendly: 100% biodegradable materials
Planet Friendly Sustainable Forestry
Planet Friendly No harmful Chemicals are leaching
Vegan
Circular Upcycled post consumer clothing
Circular Upcycled Pre consumer textile
Circular Upcycled Materials
Circular Easy to Recycle Materials
Slow Fashion Seasonless
Transparancy 100%: textile suppliers and manufacturers are listed on productlevel
Swedish Stockings
Ethically Made
Ethically Made in Europe
Planet Friendly No harmful Chemicals are leaching
Vegan
Circular Upcycled post consumer clothing
Circular Upcycled Pre consumer textile
Circular Upcycled Ocean Plastics
Circular Business Model Repair or Take Back Service
Circular Upcycled Materials
Short Supply Chain Made in Western Europe
Slow Fashion Seasonless
Transparency 90%: textile suppliers and manufacturers are listed
Mud Jeans
Ethically Made
Planet friendly part of the collection is organic
Planet Friendly No harmful Chemicals are leaching
Vegan
Circular Upcycled Post consumer Jeans
Circular Business Model Repair or Take Back Service
Circular Upcycled Materials
Circular Business Model Leasing Swapping or Library
Zero Waste Packaging
Zero Waste Repair Service
Slow Fashion Seasonless
Transparancy 100%: textile suppliers and manufacturers are listed on productlevel
Armedangels
Ethically Made
Planet friendly 100% Organic
Planet Friendly Natural materials using less water resources
Planet Friendly Sustainable Forestry
Planet Friendly No harmful Chemicals are leaching
Vegan part of the collection is vegan
Circular Upcycled Pre consumer textile
Circular Upcycled Materials
Zero Waste Packaging
Transparency 50%: through storytelling
Thinking Mu
Ethically Made
Ethically Made in Europe
Ethically Made in Africa
Planet friendly part of the collection is organic
Planet Friendly Sustainable Forestry
Planet friendly no microplastics
Planet Friendly No harmful Chemicals are leaching
Circular Easy to Recycle Materials
Slow Fashion Seasonless
Transparency 50%: through storytelling
Underprotection
COSH! checked
Group Created with Sketch.
Ethically Made
Planet friendly part of the collection is organic
Planet Friendly: 100% biodegradable materials
Planet Friendly Natural materials using less water resources
Planet Friendly Sustainable Forestry
Planet Friendly No harmful Chemicals are leaching
Vegan
Circular Upcycled Pre consumer textile
Circular Upcycled Materials
Transparency 90%: textile suppliers and manufacturers are listed
SKFK
COSH! checked
Group Created with Sketch.
Ethically Made
Planet Friendly Natural materials using less water resources
Planet Friendly Sustainable Forestry
Planet friendly no microplastics
Planet Friendly No harmful Chemicals are leaching
Circular Upcycled Pre consumer textile
Circular Business Model Leasing Swapping or Library
Zero Waste Packaging
Zero Waste Repair Service
Transparency 50%: through storytelling
LANIUS
Ethically Made
Planet friendly part of the collection is organic
Planet Friendly Natural materials using less water resources
Planet Friendly Sustainable Forestry
Planet friendly no microplastics
Planet Friendly No harmful Chemicals are leaching
Vegan part of the collection is vegan
Circular Easy to Recycle Materials
Transparency 50%: through storytelling
People Tree
Ethically Made
Ethically Made in Africa
Ethically or handmade by artisans
Ethically Made Local Social Economy
Planet friendly 100% Organic
Planet Friendly Natural materials using less water resources
Planet Friendly No harmful Chemicals are leaching
Transparancy 100%: textile suppliers and manufacturers are listed on productlevel
Carbon Footprint offsetting
CO2 NEUTRAL
EKYOG
Ethically Made
Planet friendly part of the collection is organic
Planet Friendly Sustainable Forestry
Planet friendly no microplastics
Planet Friendly No harmful Chemicals are leaching
Circular Upcycled Materials
Zero Waste Packaging
Zero Waste Made to Measure
Transparency 25%
Walk With Me
Ethically Made
Ethically Made in Europe
Ethically or handmade by artisans
Planet friendly no microplastics
Circular Upcycled Pre consumer textile
Short Supply Chain Made in Western Europe
Short Supply Chain Made Local to Headquarters
Slow Fashion Seasonless
Transparency 25%
Wasted Atelier
Ethically Made
Ethically Made in Europe
Circular Upcycled Pre consumer textile
Short Supply Chain Made in Benelux
Slow Fashion Seasonless
Transparency 50%: through storytelling
Transparency 25%
Ik Koop Belgisch
Knowledge Cotton Apparel
Ethically Made
Planet friendly part of the collection is organic
Planet Friendly Sustainable Forestry
Planet friendly no microplastics
Planet Friendly No harmful Chemicals are leaching
Circular Upcycled Materials
Transparency 50%: through storytelling
Carbon Footprint offsetting
CO2 NEUTRAL
Ecoalf
Ethically Made
Ethically supports a charity
Vegan part of the collection is vegan
Circular Upcycled post consumer clothing
Circular Upcycled Pre consumer textile
Circular Upcycled Ocean Plastics
Circular Upcycled Materials
Transparency 50%: through storytelling
Ms. Bay
Ethically Made
Planet Friendly No harmful Chemicals are leaching
Circular Upcycled Materials
Circular Easy to Recycle Materials
Slow Fashion Seasonless
Transparency 25%
Ik Koop Belgisch
QNOOP
Ethically Made
Ethically Made in Europe
Planet Friendly No harmful Chemicals are leaching
Vegan
Short Supply Chain Made in Western Europe
Carbon Footprint offsetting
CO2 NEUTRAL
Veja
Ethically Made in South America
Planet friendly part of the collection is organic
Planet Friendly Sustainable Forestry
Planet Friendly No harmful Chemicals are leaching
Vegan part of the collection is vegan
Transparancy 100%: textile suppliers and manufacturers are listed on productlevel
Sizable
Ethically Made in Europe
Planet friendly part of the collection is organic
Planet Friendly Sustainable Forestry
Vegan
Slow Fashion Seasonless
Transparency 25%
Kings Of Indigo
Ethically Made
Planet Friendly Natural materials using less water resources
Planet Friendly Sustainable Forestry
Circular Upcycled Pre consumer textile
Transparency 90%: textile suppliers and manufacturers are listed
Dedicated
Ethically Made
Planet friendly 100% Organic
Planet Friendly No harmful Chemicals are leaching
Circular Upcycled Materials
Transparency 90%: textile suppliers and manufacturers are listed

Opening hours

Monday11:00 - 18:00
Tuesday10:00 - 18:00
Wednesday10:00 - 18:00
Thursday10:00 - 18:00
Friday10:00 - 18:00
Saturday10:00 - 18:00
Sunday-
Visit website

Lookbook

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Organic zoo COSH aw19 midnight 11
Wasted Atelier COSH red dress women ss20
WALK WITH ME MADRID COSH bags sustainable
MS BAY COSH SS20 WOMAN BAG 1
Brava coshwhite shirt dear
MS BAY COSH SS20 WOMAN BAG 7
Kings of Indigo mens sustainable jeans for men CO Sh
Swedisch Stockings Recycled thights sexy black with lace pattern ALMA
Cosh armed angels men YAAKO
Kings of indigo cosh SS20 5
Ecoalf COSH SS20 WOMEN SUIT
Underprotection cosh aw19 grey body
Wasted Atelier COSH white striped dress women ss20
Cosh armed angels ss20 YAAKO
Dedicated COSH SS20 MAN T shirt Stockholm Color Wave
Underprotection cosh aw19 homewear bordeaux
Brava cosh yellow short palm
MS BAY COSH SS20 WOMAN BAG 3
Underprotection cosh aw19 black top lingerie set
Cime 18 CSTUDIONUNU 180
Dedicated COSH SS20 MAN T shirt Stockholm Honolua Beaver
Walk with me COSH minimalistic kangaroo belt bag artisan made
Thinking Mu Spanje COSH clothing men women minimalistic trendy
Underprotection cosh aw19 grey lingerie
Celeste trousers in black fffddb49c338
Cosh armed angels ss20 man STERAA STRIPES
Kings of Indigo where is sustainable jeans made
MS BAY COSH SS20 WOMAN BAG 2
Cosh armed angels men AATO
THINKING MU COSH SS20 Cuadros Mandy dress blue WOMEN
URA CAMPAIGN 154
Lanius cosh ss20 woman yellow oker ocher jacket top pants
People tree cosh jeans woman federica tapered jeans SS20
Organic cottons cosh beanie grey woman aw19
Guppyfriend cosh Mei Plasticvrij kledij in waszak
Ecoalf COSH SS20 WOMEN BLUE DRESS
Swedish Stockings thumbnail
Organic zoo COSH aw19 cotton 1
VEJA COSH SS20 WOMEN Hexamesh Gravel Absinthe
Walk with me COSH minimalistic shoulder bag artisan made
Dedicated COSH SS20 WOMEN T shirt Visby Flower Pocket
Woron cosh ss20 Low rise undies HIPSTER BASE deep blue
URA CAMPAIGN 104
Cosh armed angels ss20 woman ELSAA RIB STRIPE
Organic basics cosh underwear men white
Wasted Atelier COSH SS20 WOMEN RED WHITE DRESS
Woron cosh ss20 ORGANIC COTTON SOCKS Aqua Green
Underprotection cosh aw19 pijama rose pink
Ekyog cosh SS20 BLOUSE BLESSING PRINT BLESSING NOIR
Kings of indigo cosh SS20 3
Woron cosh ss20 camisole CAMI BASE Deep Blue
Cime natuurcosmetica op basis van rozen 18 CSTUDIONUNU 131
Ekyog cosh SS20 woman GIL U301
Qnoop Cosh 5 Charlotte Onderwater
Guppyfriend cosh Mei Plasticvrij waszak
Knowledge Cotton Apparel COSH duurzaam outdoor merk 3
Walk with me COSH minimalistic convenient clutch bag red artisan made
Kings of indigo cosh SS20 1
Ms Bay COSH Clever Clutch 6 saskia Aelen
Cime 18 CSTUDIONUNU 231
Cime 18 CSTUDIONUNU 235
Brava cosh blue shirt pacman
Organic cottons cosh scarf beige woman aw19
Ekyog cosh SS20 woman GIL U100
Qnoop Cosh 2 Charlotte Onderwater
Underprotection cosh aw19 black transparant lingerie set
Ms Bay COSH Shy Shopper 5 saskia Aelen
Underprotection cosh aw19 black body
Swedisch Stockings Recycled thights sexy black with leopard pattern EMMA
DOPPER COSH SS20 WHITE
Walk with me COSH minimalistic grey bag artisan made
DOPPER COSH SS20 GREY
Organic basics cosh underwear woman red
Lanius cosh ss20 woman dress rred flower
Organic basics cosh underwear men blue
Kings of indigo cosh SS20 man KOI VEGAN BELT
MS BAY COSH SS20 WOMAN BAG 4
VEJA COSH SS20 WOMEN Hexamesh Gravel Petale
Cosh armed angels ss20 woman yellow pull
Wasted Atelier COSH jumpsuit flowers women ss20
Ecoalf COSH SS20 WOMEN PINK JACKET
Qnoop Cosh 1 Charlotte Onderwater
Sizeable Elegant organic cotton Boxers duo 1
Mud Jeans COSH sustainable denim jeans jacket
Cime 18 CSTUDIONUNU 89
Cime 18 CSTUDIONUNU 122
Cime 18 CSTUDIONUNU 124
Brava cosh blue pull with yellow pocket
Wasted Atelier COSH pattern suit women ss20
Swedisch Stockings Recycled thights sharp red with rib pattern ALMA 2
VEJA COSH SS20 WOMEN White Natural
Ms Bay COSH Witty Wallet 2 saskia Aelen
Woron cosh ss20 Mid rise undies BRIEF BASE deep blue
Cime 18 CSTUDIONUNU 206
Walk with me COSH minimalistic kangaroo belt bag petrol artisan made
Cosh armed angels ss20 woman AANNI MOULINE
Wasted Atelier COSH SS20 WOMEN YELLOW DRESS
Walk with me COSH minimalistic book bag artisan made
URA CAMPAIGN 158
Mud Jeans COSH Men Sustainable Jacket Tyler halffront
Lanius cosh ss20 woman brown red top pants etnic print
Swedisch Stockings sustainable tights for pregnant woman
Wasted Atelier COSH striped long dress women ss20
Knowledge Cotton Apparel COSH duurzaam outdoor merk 2
Sizeable Casual organic boxers black front 1 1000x1000
Lanius cosh ss20 woman dress print blue yellow flower
Mud Jeans COSH Woman Organic Jeans Regular Swan Sea Stone detail 1
DOPPER COSH SS20 BLACK
MUD JEANS COSH Sustainable Man Ethical Jeans Regular Dunn O3 Grey fullfront 1
Cosh armed angels ss20 woman LIDAA RING STRIPES
Sizeable Lycocell eucalyptus white Undershirt front dark grey 1
Ecoalf COSH SS20 WOMEN PINNKNN GREY SUIT
Organic cottons cosh socks grey woman aw19
Organic zoo COSH aw19 cotton 2
Cime 18 CSTUDIONUNU 93
Ekyog cosh SS20 PUL U301
Devon jumpsuit d5e7d89741c3
Swedish Stockings Frida Lace Tights
Eve trousers ce68e2dcfc7e
URA CAMPAIGN 162
Kings of indigo cosh SS20 2
Sizeable Lycocell eucalyptus Undershirt front dark grey 1
Qnoop Cosh 3 Charlotte Onderwater
Knowledge Cotton Apparel COSH duurzaam outdoor merk 1
Lanius cosh ss20 woman orange red top pants etnic print
Mud Jeans COSH sustainable denim skirt
Walk with me COSH minimalistic bag artisan made
Wasted Atelier COSH flower dress women ss20
MS BAY COSH SS20 WOMAN BAG 5
Swedish Stockings recycled polyamide shpaing Tights
Ekyog cosh SS20 woman PUL U209
SKFK cosh SS20 BETTI WSW00417 G5 01 copia 1024x1024
Cime 18 CSTUDIONUNU 182
MUD Jeans Woman Organic Jeans Regular Swan Authentic Indigo halfback 4
Va bamboo print jacket 9f2e1f278dac
Dedicated COSH SS20 WOMEN T shirt Mysen Protect Our Oceans
Underprotection cosh aw19 blue lingerie set
Cime 18 CSTUDIONUNU 213
Cime 18 CSTUDIONUNU 117
Cime 18 CSTUDIONUNU 234
Dedicated COSH SS20 WOMEN Shirt Dorothea Monkey Trees
Cime 18 CSTUDIONUNU 118
Moomin leaf print tee 1cdb5a4857b2
DEDICATED COSH SS20 WOMEN Shirt Dorothea Collage Leaves
VEJA COSH SS20 SHOE WHITE NAUTICO
SKFK cosh SS20 nuriaa 5 1024x1024
Organic zoo COSH aw19 cotton 3
MS BAY COSH SS20 WOMAN BAG 6
Dedicated COSH SS20 WOMEN JUMPSUIT BLUE
Swedisch Stockings Recycled thights sharp red with rib pattern ALMA
VEJA COSH SS20 WOMEN Hexamesh Gravel Marsala
Kings of indigo cosh SS20 man JOHN
Walk with me COSH minimalistic book bag red artisan made
Organic basics cosh underwear woman
THINKING MU COSH SS20 Jolie dress black WOMEN
DOPPER COSH SS20 glass
Ecoalf COSH SS20 MAN BACKPACK
Organic zoo COSH aw19 kindness 1
Cosh armed angels ss20 woman whit tee
Cime 18 CSTUDIONUNU 123
Ekyog cosh SS20 GIL U146
Kings of Indigo COSH sustainable pants with tencel
Wasted Atelier COSH SS20 WOMEN GREEN PINK DRESS
Walk with me COSH minimalistic grey bag 2 artisan made
Woron cosh ss20 Bodysuit SLEEK BODY Deep blue
Ecoalf COSH SS20 WOMEN BACKPACK
Cime 18 CSTUDIONUNU 177
Ecoalf COSH SS20 WOMEN BLUE JACKET
DOPPER COSH SS20 PINK
THINKING MU COSH SS20 Cuadros Ella pant blue WOMEN
THINKING MU COSH SS20 Rayas T shirt blue MAN
Ecoalf COSH SS20 MAN JACKET
Swedish Stockings Circular Economy Thights Black anna charcoal 0 1000x
VEJA COSH SS20 WOMEN Leather Extra White Menthol
Ms Bay COSH Mini Moon 1 saskia Aelen
Seraphina stripe shirt 1201c0b515e9
Cime natuurcosmetica 18 CSTUDIONUNU 174
Ecoalf COSH SS20 MAN BLUE JACKET
Swedish Stockings recycling program transparency
Ecoalf COSH SS20 MAN WHITE TSHIRT
Federica tapered jeans 413ff734e068
Va floral print jumpsuit a33c68193158
Guppyfriend cosh Mei Plasticvrij stofdeeltjes
Underprotection cosh aw19 nightwear badjas
Ecoalf COSH SS20 WOMEN GREEN JACKET
VEJA COSH SS20 WOMEN Canvas White Tonic
Qnoop Cosh 4 Charlotte Onderwater
THINKING MU COSH SS20 Bolt Glow Pyjama Set MAN
Walk with me COSH minimalistic book bag grey artisan made
Underprotection cosh aw19 black lingerie set
Cosh armed angels ss20 woman
Cosh armed angels ss20 KATINKAA OFFSPRING
Mamma shorts terracotta WOMAN
Ekyog cosh SS20 woman TEE U100
Cime 18 CSTUDIONUNU 252
Contact Supergoods Ghent if you want to be sure these products are available.

Phone: 32 468 31 63 20

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