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Find everything for a sustainable and trendy lifestyle at Supergoods Ghent

Looking for a shop that only sells 100% ecological brands? That's Supergoods Ghent!

Tonny Van Bavel and Anne Hilden first founded Supergoods Mechelen with fairness and 100% transparency as their guiding principles. A brand has to meet certain sustainable conditions to end up in Supergoods. For example, the entire collection must be produced from organic or recycled materials, and the production process and working conditions must be certified or manufactured in Europe. Supergoods also selects body and skincare products according to the same conditions. In this way, Supergoods offers sustainable alternatives in all areas to its customers.

Supergoods Ghent fits perfectly with the Ghent allure. Olga Van Genechten opened a Supergoods' franchise in Ghent on the Brabantdam in 2016 - also a shop full of responsible clothing and accessories. Olga dreamed for a long time of having her own boutique with contemporary honest clothing in Ghent. After her Master in Fashion, she gained a lot of experience in the sustainable fashion sector. She was active behind the scenes at Fair Fashion Fest Ghent and at Rank A Brand, an initiative that charted the sustainability of brands but ceased to exist in 2019. Olga is always there to offer you a thorough explanation on the origin of your clothes!

Supergoods Ghent is very down-to-earth and even a little alternative. The shop is a place for those who want to immerse themselves in sustainable fashion. Here you will be surrounded by everything eco, fair and trendy!

Our brands

Cîme
Ethically Made
Ethically Made in Europe
Ethically supports a charity
Planet friendly 80% of the brand is Organic
Planet Friendly: 100% biodegradable materials
Planet friendly no microplastics
Planet Friendly No harmful Chemicals are leaching
Vegan part of the collection is vegan
Animal friendly - no animal testing
Short Supply Chain Made in Benelux
Short Supply Chain Made in Western Europe
Short Supply Chain Made Local to Headquarters
Transparency 50%: through storytelling
Ik Koop Belgisch
Brava Fabrics
Ethically Made
Ethically Made in Europe
Ethically or handmade by artisans
Planet friendly 100% Organic
Planet Friendly Sustainable Forestry
Planet friendly no microplastics
Planet Friendly No harmful Chemicals are leaching
Vegan
Circular Easy to Recycle Materials
Short Supply Chain Made in Western Europe
Short Supply Chain Made Local to Headquarters
Slow Fashion Seasonless
Transparency 50%: through storytelling
Organic Basics
Ethically Made
Planet friendly part of the collection is organic
Planet Friendly: 100% biodegradable materials
Planet Friendly Sustainable Forestry
Planet Friendly No harmful Chemicals are leaching
Vegan
Circular Upcycled post consumer clothing
Circular Upcycled Pre consumer textile
Circular Upcycled Materials
Circular Easy to Recycle Materials
Slow Fashion Seasonless
Transparancy 100%: textile suppliers and manufacturers are listed on productlevel
Mud Jeans
Ethically Made
Planet friendly part of the collection is organic
Planet Friendly No harmful Chemicals are leaching
Vegan
Circular Upcycled Post consumer Jeans
Circular Business Model Repair or Take Back Service
Circular Upcycled Materials
Circular Business Model Leasing Swapping or Library
Zero Waste Packaging
Zero Waste Repair Service
Slow Fashion Seasonless
Transparancy 100%: textile suppliers and manufacturers are listed on productlevel
Swedish Stockings
Ethically Made
Ethically Made in Europe
Planet Friendly No harmful Chemicals are leaching
Vegan
Circular Upcycled post consumer clothing
Circular Upcycled Pre consumer textile
Circular Upcycled Ocean Plastics
Circular Business Model Repair or Take Back Service
Circular Upcycled Materials
Short Supply Chain Made in Western Europe
Slow Fashion Seasonless
Transparency 90%: textile suppliers and manufacturers are listed
SKFK
COSH! checked
Group Created with Sketch.
Ethically Made
Planet Friendly Natural materials using less water resources
Planet Friendly Sustainable Forestry
Planet friendly no microplastics
Planet Friendly No harmful Chemicals are leaching
Circular Upcycled Pre consumer textile
Circular Business Model Leasing Swapping or Library
Zero Waste Packaging
Zero Waste Repair Service
Transparency 50%: through storytelling
Underprotection
COSH! checked
Group Created with Sketch.
Ethically Made
Planet friendly part of the collection is organic
Planet Friendly: 100% biodegradable materials
Planet Friendly Natural materials using less water resources
Planet Friendly Sustainable Forestry
Planet Friendly No harmful Chemicals are leaching
Vegan
Circular Upcycled Pre consumer textile
Circular Upcycled Materials
Transparency 90%: textile suppliers and manufacturers are listed
Thinking Mu
Ethically Made
Ethically Made in Europe
Ethically Made in Africa
Planet friendly part of the collection is organic
Planet Friendly Sustainable Forestry
Planet friendly no microplastics
Planet Friendly No harmful Chemicals are leaching
Circular Easy to Recycle Materials
Slow Fashion Seasonless
Transparency 50%: through storytelling
Veja
Ethically Made
Ethically Made in South America
Planet friendly part of the collection is organic
Planet Friendly Sustainable Forestry
Planet Friendly No harmful Chemicals are leaching
Vegan part of the collection is vegan
Circular Upcycled Pre consumer textile
Circular Upcycled PET Plastics
Circular Upcycled Materials
Transparancy 100%: textile suppliers and manufacturers are listed on productlevel
Armedangels
Ethically Made
Planet friendly 100% Organic
Planet Friendly Natural materials using less water resources
Planet Friendly Sustainable Forestry
Planet Friendly No harmful Chemicals are leaching
Vegan part of the collection is vegan
Circular Upcycled Pre consumer textile
Circular Upcycled Materials
Zero Waste Packaging
Transparency 50%: through storytelling
Walk With Me
Ethically Made
Ethically Made in Europe
Ethically or handmade by artisans
Planet friendly no microplastics
Circular Upcycled Pre consumer textile
Short Supply Chain Made in Western Europe
Short Supply Chain Made Local to Headquarters
Slow Fashion Seasonless
Transparency 25%
EKYOG
Ethically Made
Planet friendly part of the collection is organic
Planet Friendly Sustainable Forestry
Planet friendly no microplastics
Planet Friendly No harmful Chemicals are leaching
Circular Upcycled Materials
Zero Waste Packaging
Zero Waste Made to Measure
Transparency 25%
People Tree
Ethically Made
Ethically Made in Africa
Ethically or handmade by artisans
Ethically Made Local Social Economy
Planet friendly 100% Organic
Planet Friendly Natural materials using less water resources
Planet Friendly No harmful Chemicals are leaching
Transparancy 100%: textile suppliers and manufacturers are listed on productlevel
Carbon Footprint offsetting
CO2 NEUTRAL
LANIUS
Ethically Made
Planet friendly part of the collection is organic
Planet Friendly Natural materials using less water resources
Planet Friendly Sustainable Forestry
Planet friendly no microplastics
Planet Friendly No harmful Chemicals are leaching
Vegan part of the collection is vegan
Circular Easy to Recycle Materials
Transparency 50%: through storytelling
Wasted Atelier
Ethically Made
Ethically Made in Europe
Circular Upcycled Pre consumer textile
Short Supply Chain Made in Benelux
Slow Fashion Seasonless
Transparency 50%: through storytelling
Transparency 25%
Ik Koop Belgisch
Knowledge Cotton Apparel
Ethically Made
Planet friendly part of the collection is organic
Planet Friendly Sustainable Forestry
Planet friendly no microplastics
Planet Friendly No harmful Chemicals are leaching
Circular Upcycled Materials
Transparency 50%: through storytelling
Carbon Footprint offsetting
CO2 NEUTRAL
Ecoalf
Ethically Made
Ethically supports a charity
Vegan part of the collection is vegan
Circular Upcycled post consumer clothing
Circular Upcycled Pre consumer textile
Circular Upcycled Ocean Plastics
Circular Upcycled Materials
Transparency 50%: through storytelling
Ms. Bay
Ethically Made
Planet Friendly No harmful Chemicals are leaching
Circular Upcycled Materials
Circular Easy to Recycle Materials
Slow Fashion Seasonless
Transparency 25%
Ik Koop Belgisch
QNOOP
Ethically Made
Ethically Made in Europe
Planet Friendly No harmful Chemicals are leaching
Vegan
Short Supply Chain Made in Western Europe
Carbon Footprint offsetting
CO2 NEUTRAL
Sizable
Ethically Made in Europe
Planet friendly part of the collection is organic
Planet Friendly Sustainable Forestry
Vegan
Slow Fashion Seasonless
Transparency 25%
Kings Of Indigo
Ethically Made
Planet Friendly Natural materials using less water resources
Planet Friendly Sustainable Forestry
Circular Upcycled Pre consumer textile
Transparency 90%: textile suppliers and manufacturers are listed
Dedicated
Ethically Made
Planet friendly 100% Organic
Planet Friendly No harmful Chemicals are leaching
Circular Upcycled Materials
Transparency 90%: textile suppliers and manufacturers are listed

Opening hours

Monday11:00 - 18:00
Tuesday10:00 - 18:00
Wednesday10:00 - 18:00
Thursday10:00 - 18:00
Friday10:00 - 18:00
Saturday10:00 - 18:00
Sunday-
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