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IKIGAI LABELS is an e-boutique for emerging sustainable fashion designers from all over the world. In 2018, owner Helene Oudman decided it was time for a place where unique and small-scaled international fashion labels were brought together. With a focus on ethical production, bold colours and honest, transparent communication, Helene selects brands that you’ll not just come across in other stores in the Netherlands.

Since the sustainable fashion brands of IKIGAI LABELS come from all over the world - think of hard-to-find designers from Colombia, Uruguay, the US and Canada - Helene has found a sustainable solution for this. All items are shipped directly from the label itself, saving at least one international shipment. Do you have questions about an item? Helene is happy to help you so that you can make a well-informed choice that does not have to be returned.

IKIGAI LABELS now has a showroom in Amsterdam-West where a small part of the collection is in stock and can be tried on. Since it is not a real store, we recommend that you schedule an appointment via Instagram before visiting.

Our brands

Capsule Studio
COSH! checked
Group Created with Sketch.
Ethically Made in Europe
Planet friendly part of the collection is organic
Circular Upcycled Pre consumer textile
Short Supply Chain Made in Western Europe
Slow Fashion Seasonless
Transparency 50%: through storytelling

Opening hours

MondayBy appointment
TuesdayBy appointment
WednesdayBy appointment
ThursdayBy appointment
FridayBy appointment
SaturdayBy appointment
SundayBy appointment
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