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Happy mom, happy kid

Clothing that feels like a second skin and radiates cheerfulness. Froy & dind brings the sun into your life with fun and original collections.

Froy & dind?

Froy & dind is part of Green Queens, an umbrella organisation with a number of sustainable Belgian brands, such as Froy & Dind ladies, Munoman, Green Zoo en Onnolulu. Froy & dind was founded with the aim of making the fashion industry a better place. It is a sustainable clothing brand for women, children and newborns. Almost every garment has a cheerful print. Perfect for family Sundays full of fun.

Eco & ethical?

Because the brand belongs to Green Queens, Froy & dind has been working with the same factories, as for all the other brands, for ten years. So the brand has a GOTS label for their knitwear and organic cotton pieces. This production takes place in GOTS-certified factories in Turkey and Portugal. The employees are therefore in good working conditions and enjoy a fair wage. Green Queens wants to keep overproduction as low as possible. That is why the organisation works with the same system for all brands. It monitors production and sales so closely that it knows exactly how much stock each store needs. Also by means of digital printing they have a better view on the production numbers. If there is still overstock, Green Queens sends it to stock sales or gives it to charities such as Payoke, Artsen Zonder Vakantie and Berrefonds.

Short/overall

Durable clothing ideal for a family picnic or a beautiful walk in the forest.

Lookbook

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Froy Dind kinderkleding 190514 COSH Sfeer 0663
Froy Dind kinderkleding 190514 COSH Sfeer 0657
Froy Dind kinderkleding 190514 COSH Sfeer 0642
Froy Dind kinderkleding 190514 COSH Sfeer 0630
Froy Dind kinderkleding 190514 COSH Sfeer 0613
Froy Dind kinderkleding 190514 COSH Sfeer 0601
Froy Dind kinderkleding 190514 COSH Sfeer 0584
Froy Dind kinderkleding 190514 COSH Sfeer 0579
Froy Dind kinderkleding 190514 COSH Sfeer 0570
Froy Dind kinderkleding 190514 COSH Sfeer 0565

Where to buy Froy & dind kids?