Clothing that feels like a second skin and radiates cheerfulness. Froy & dind brings the sun into your life with fun and original collections.
Froy & dind is part of Green Queens, an umbrella organisation with a number of sustainable Belgian brands, such as Oy-Di, Monuman, Green Zoo and Onnolulu. Froy & dind was founded with the aim of making the fashion industry a better place. It is a sustainable clothing brand for women, children and newborns. Almost every garment has a cheerful print. Perfect for family Sundays full of fun.
Because the brand belongs to Green Queens, Froy & dind has been working with the same factories, as for all the other brands, for ten years. So the brand has a GOTS label for their knitwear and organic cotton pieces. This production takes place in GOTS-certified factories in Turkey and Portugal. The employees are therefore in good working conditions and enjoy a fair wage. Green Queens wants to keep overproduction as low as possible. That is why the organisation works with the same system for all brands. It monitors production and sales so closely that it knows exactly how much stock each store needs. Also by means of digital printing they have a better view on the production numbers. If there is still overstock, Green Queens sends it to stock sales or gives it to charities such as Payoke, Artsen Zonder Vakantie and Berrefonds.
Durable clothing ideal for a family picnic or a beautiful walk in the forest.