COSH! on Made in West-Vlaanderen

Entrepreneurs from Bruges go for sustainable Christmas

BRUGES - In the weekend of 7 and 8 December, the 19th edition of the textile pop-up shopping event De Vitrine will take place in the Brugeoise in Bruges. But this edition is very different from previous years, because this time De Vitrine works together with the Bruges kmo COSH! The two West Flemish companies are joining forces to make Flanders a more conscious and sustainable place.

Cooperation between the two parties came about smoothly. They are both going for an event that will encourage local entrepreneurship. Where 115 local, creative spirits seduce customers with their products and where sustainability is a high priority.

Like De Vitrine, Niki de Schryver's company, COSH!, attaches great importance to products that are made locally and according to traditional methods. The added value that COSH! can offer De Vitrine is its expertise in ecological and fair textile products. Founder Niki de Schryver screens all brands that come on COSH! with her knowledge acquired during the start-up of Bruno Pieters' eco and fair label Honestby. This autumn she and her team launched an online tool and platform that makes sustainable shopping easier. With COSH! everyone can find sustainable clothing within their own style and budget, that's what it's called.

Vlerick girl' Niki de Schryver wants her SME to change the, according to her vision, very polluting fashion industry. "I want to put more pressure on the fashion industry and support the good brands and retailers", says de Schryver on her website. "I also understand that there is little time left to look for sustainable raw materials or sustainable brands and that as a retailer you don't have time to write extensive sustainability reports about the brands you sell. That's why I advise starting brands. I help them to provide transparent and correct information and to make the right sustainability choices. And the sustainability reports? We at COSH! draw them up ourselves."

Article by Karel Cambien