As a man, you might not immediately think about changing the world with what you wear underneath your clothes. However, by choosing sustainable men's underwear from brands like Dedicated, Colorful Standard, A-dam, and Maï & Kaï, you can contribute to a better world. In this blog post, we'll explain why today is the perfect day to take a step towards a more sustainable future.

Sustainable Brands

Dedicated, Colorful Standard, A-dam and Maï & Kaï are just some of the brands offering sustainable and high-quality men's underwear. These brands go beyond using organic and recycled materials, also committing to fair labor practices and wages for their employees. Additionally, the production processes of these brands are often transparent and short, limiting their impact on the environment.

Sustainable Underwear

Sustainable men's underwear is not about wearing the same underwear for four days in a row. Sorry if we led you astray. But what is sustainable underwear, and why should you wear it as a man? Sustainable underwear is made from high-quality, natural materials that are not only comfortable to wear but also better for the environment. Unlike traditional underwear, sustainable underwear is largely made from organic cotton, bamboo, and other sustainable materials that are partly recyclable and have a minimal impact on the environment.

Sustainable underwear also lasts longer than traditional underwear due to its high-quality materials and construction. This means you need to buy new underwear less often, ultimately saving money and contributing to a more sustainable lifestyle. In short, sustainable underwear is not only better for the environment but also better for your comfort and wallet.

Comfortable and Quality

Of course, it is not only important that underwear is sustainable, but it must also be comfortable and of good quality. Fortunately, you do not have to compromise on comfort or quality with these sustainable brands. Dedicated, Colorful Standard, A-dam and Maï & Kaï all offer comfortable and high-quality circular underwear for men. Whether you prefer boxers, briefs, or jockstraps, you will find what you are looking for with these brands.

Timeless Style

Finally, it is also nice to know that circular men's underwear does not have to be boring. The brands we mentioned above offer timeless styles in various colors and designs. So as a man, not only can you contribute to a more sustainable world, but you can also surprise your partner when you step out of bed in A-dam's stylish prints.

Saving the planet starts with your boxers. Discover the best brands below!


Enough is enough for Dedicated. They no longer want to contribute to the pollution of the earth. Therefore, they make their clothes only from natural or recycled fibers, such as FairTrade and GOTS-certified organic cotton and Tencel.

Discover their range of men's underwear at Brandmission, Tally-Ho and Up To Do Good. But they are also well-represented in Belgium. You can find them at Fresh, Freedom Dendermonde, Freedom Aalst, Harvest Club and Paplou.

If you are exploring Antwerp for a day, be sure to visit César Menswear, House Of Sweet Things and Moose in The City on your shopping route!

Finally, you can also find Dedicated at Supergoods in Ghent, Antwerp or Mechelen.

Discover Dedicated!
Colorful Standard

By using 95% organic cotton in their clothing and men's underwear, Colorful Standard ensures easy recycling.

You can find Colorful Standard products in the Netherlands and Belgium at stores like Harvest Club, Fonetik, Rand and Moose in The City. They also have their own Colorful Standard shop in Antwerp. If you're in Amsterdam soon, we recommend stopping by Tally-Ho.

Discover Colorful Standard!

A-dam offers sustainable men's underwear made from GOTS-certified organic cotton, providing not only a comfortable fit but also contributing to a sustainable wardrobe for both men and women. Unless you enjoy going through life naked as a jaybird, boxer shorts are an essential element of our daily lives.

A-dam is widely available throughout Flanders and Amsterdam, but the most well-known locations may be the Brooklyn stores in Ostend, Bruges, Knokke, Roeselare, Ghent, Kortrijk, and Waregem.

Want to see these locations on the map? Check out this link.

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Maï & Kaï

Maï & Kaï, the Belgian brand, creates beautiful sustainable underwear for children aged 2 to 10. The underwear is made from 100% GOTS-certified organic cotton and is of high quality. The brand is committed to a better and more sustainable world and contributes to respect for people and the environment.

Curious about the brand? Add Maï & Kaï to your shopping list if you're heading into town this weekend. You can find them in Koekelberg and Antwerpen.

Discover Maï & Kaï!
Conclusion: circular men's underwear

As a man, you can contribute to a more sustainable world by choosing circular men's underwear from sustainable brands such as Dedicated, Colorful Standard, A-dam and Maï & Kaï. By doing so, you reduce your impact on the environment while enjoying comfortable and high-quality underwear in timeless styles. So what are you waiting for? Choose sustainability and do your part in creating a better world.

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